User generated content are photos, videos, posts, and reviews that the public publishes online. Like it or not, these types of media are changing the face of marketing. But with the right strategy, you can harness UGC to develop your brand.
On Xola University, we have published extensively about the importance of TripAdvisor, Facebook, and Google+ for your zip line business. But what do you do when it comes to Twitter? Twitter can be used as an effective tool to spread your brand’s awareness, 140 characters at a time. It turns out that there is very little reliable information regarding the zip line industry available online, so you could stand a lot to gain by helping fill this void. In this article, we will be giving you interesting facts about zip lines around the world that you can take and tailor for your specific tour.