March 14th, 2016 by Julia Barrero
In preparation for our online workshop with Be a Better Guide, we interviewed Kelsey Tonner on some important questions tour operators should know about TripAdvisor. Read this Q&A for great TripAdvisor marketing tips and join us on March 22nd for the live webinar!
This is the Editor’s cut of all the best content on Xola University: the business, marketing, and technology blog for tour and activity companies. While we explored many topics in 2015, a few themes really stand out: marketing strategies, data analysis, mobile bookings, and business tools for tour and activity companies.
Want the biggest bang for your marketing buck? Take a hard look at your website. It’s the single-biggest influencer and revenue-generator out of all of your marketing efforts. Give potential customers the best first impression by following these website tips.
Online reviews are the perfect way to grow your marketing presence on a budget. With an all-star tour, a little reminder, and some before-and-after measurements, you can transform reviews from an afterthought to a pillar of your marketing strategy.
Tour providers weigh in on Viator’s changes to visibility, branding, technology, and reviews. Xola University analyzes the important questions for your business to consider.
Reviews are one of the most effective marketing and sales tools at any tour provider’s disposal. Use TripAdvisor, Google+ and other sites to boost your business.
August 14th, 2014 by Delamon Rego
TripAdvisor is one of the most important review sites out there that tour operators should leverage in their business. Learn what it takes to improve your TripAdvisor ranking and rise to the top of the charts.