The ease of your checkout process is one of the most significant factors that increases your website conversion rates. But it’s often the most neglected. In part, this is because booking software providers handle the design, not you. Yet few providers have taken significant steps to understand, and improve, the online checkout experience. Here are eight common checkout usability mistakes that most booking software providers make, which frustrate your site visitors and costs you lost revenue.
For every $3,000 the average business makes online, they could be missing out on another $7,000 in “almost revenue”. Luckily, booking abandonment can be reduced. And revenue can be recovered. Here are the two main reasons consumers abandon their bookings…
Abandoned cart recovery emails have been the secret weapon of successful ecommerce companies for years. Everyone from Amazon to small-time entrepreneurs have found success with abandonment emails. Recently, a number of clever marketers in the tour and activity industry have begun to adopt the practice too. An abandoned booking email (also called an “abandoned cart email”) is […]
July 13th, 2017 by Ian Maier
Abandoned bookings cause tour and activity operators to lose approximately 70% of their bookings. Here are 3 ways to recover the lost revenue…
May 1st, 2015 by Julia Barrero
Tour operators need to ditch hidden fees that destroy conversion rates, surprise your customers, and hurt your bottom line. If your booking system forces you to pass these charges to your customers, you could lose 40% of your online bookings.