Xola University

Marketing & Business Know-How for Tour and Activity Operators

Online Booking Software Data Security and PCI Compliance

by Ian Maier

Protect your customer’s payment information by using a secure, PCI compliant online booking software like Xola. Increase online bookings with visual trust signals that alleviates anxiety and reinforces trust during the online checkout payment process.

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10 Ways to Optimize Your Challenge Course or Zipline Website for More Online Bookings

by Ian Maier

The direction is clear: it’s more important than ever to focus on your challenge course or zipline website. Similar to the activities you offer, the quality and experience of your website will have a strong impact on your online success (and ultimately your bottom line). Here are 10 simple ways to improve your website and grow your online bookings.

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3 Online Booking Trends to Expect this Holiday Season

by Noa Shavit

The holiday season is officially upon us, and it’s not only about good food and company. It’s also about holiday shopping. Black Friday and Cyber Monday have been part of the tradition for years, and they continue to gain momentum. According to Adobe data for 4,500 websites, Cyber Monday 2017 brought in a record high […]

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8 Common Checkout Usability Mistakes and How to Avoid Them

by Ian Maier

The ease of your checkout process is one of the most significant factors that increases your website conversion rates. But it’s often the most neglected. In part, this is because booking software providers handle the design, not you. Yet few providers have taken significant steps to understand, and improve, the online checkout experience. Here are eight common checkout usability mistakes that most booking software providers make, which frustrate your site visitors and costs you lost revenue.

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