February 14th, 2018 by Ian Maier
The key to an effective Facebook advertising strategy is smarter targeting. In other words, if you promote your challenge course or zipline to the right people, you will get more engagement and bookings for a lower cost. Here are five ways zipline and challenge course operators can improve their Facebook Ad targeting.
February 10th, 2018 by Ian Maier
Recent changes to Facebook and other social networks have made challenge course and zipline marketing on social media more difficult. But the fundamentals have not changed. Here are three ways to get more bookings with social media.
High-quality customer reviews are essential for tour and activity operators on TripAdvisor. More reviews lead to a higher ranking and more bookings. There are 9 ways to get more high-quality customer reviews on TripAdvisor…
Improving your ranking on TripAdvisor isn’t as simple as “more reviews, higher rankings”. The truth is much more nuanced. Tour and activity operators who understand TripAdvisor’s Popularity Ranking Algorithm will have more success on the platform, getting higher rankings and more bookings.
January 31st, 2018 by Ian Maier
Getting your website to rank on TripAdvisor is an important part of any challenge course or zipline marketing plan. Here are X ways to increase your challenge course or zipline ranking on TripAdvisor and increase your online bookings.
Gift card sales are an important part of any escape room marketing plan. They are an excellent way to promote new business, generate sales, and improve cash flow. We analyzed 2017 gift card sales and redemptions to help the escape room industry understand how they can better use gift cards to grow their business.
January 12th, 2018 by Ian Maier
Every successful challenge course or zipline marketing plan covers three phases of marketing: attract, convert, and delight. Each phase requires a different set of skills and marketing tools that help turn strangers into visitors, visitors into customers, and customers into loyal promoters.
Clear business goals create a target for you to aim at. Well constructed goals are observable and measurable, making it easy to understand if your challenge course or zipline marketing is working or not. Setting clear goals will also help define how you market your zipline or challenge course…
December 28th, 2017 by Ian Maier
Getting your website to rank on Google Search is an important part of any challenge course or zipline marketing plan. Here are five ways to increase your challenge course or zipline website’s ranking on Google and increase your online bookings.
Facebook Ads are a crucial part of any escape room marketing plan. Here are 3 simple but powerful Facebook advertising strategies for escape room marketers.