Archive - Marketing

3 Online Booking Trends to Expect this Holiday Season

The holiday season is officially upon us, and it’s not only about good food and company. It’s also about holiday shopping. Black Friday and Cyber Monday have been part of the tradition for years, and they continue to gain momentum. According to Adobe data for 4,500 websites, Cyber Monday 2017 brought in a record high […]

The secret to tripling your zipline or challenge course reviews on TripAdvisor and Yelp is to use a tool you use every day… your digital waivers.

Optimize Website Bookings

The quality of your homepage can make all the difference whether your website attracts new business or losses online bookings. Here are five simple steps you can take to improve your tour or activity website’s homepage, and create a great first impression.

Unique Robot

In short, a unique value proposition (UVP) explains why consumers should book with you. It is arguably the most important consideration you will make when optimizing your website. Without a compelling reason to buy from you, there is nothing to optimize. Here are 2 simple ways to write a great value proposition…

Revenue Driven Growth for Tour and Activity Operators

Metrics that aren’t revenue-driven pull focus from the things that really grow your business. Here are 8 of our favorite revenue-driven Google Analytics metrics for tour & activity companies.

conversion rate optimization

Conversion Rate Optimization (CRO) is the scientifically rigorous process of increasing the percentage of website visits that result in a desired action. For tour and activity providers, this usually means…

Reasons for abandoned bookings

For every $3,000 the average business makes online, they could be missing out on another $7,000 in “almost revenue”. Luckily, booking abandonment can be reduced. And revenue can be recovered. Here are the two main reasons consumers abandon their bookings…

Email best practices

A great abandoned booking email helps you do four things: 1) help frustrated buyers, 2) win back comparison shoppers, 3) get feedback, and 4) avoid spam and delight readers. Here are the key elements to a great abandoned booking recovery email…

With more data than ever before it’s easy to feel overwhelmed or base decisions on the wrong piece of data. At best, the tendency to track everything can cause “analysis paralysis”. At worse, paying attention to the wrong metrics can cost you money and convince you to do things that may be bad for business. Here’s how to avoid analysis paralysis and grow your bookings with Google Analytics.

Abandoned cart recovery emails have been the secret weapon of successful ecommerce companies for years. Everyone from Amazon to small-time entrepreneurs have found success with abandonment emails. Recently, a number of clever marketers in the tour and activity industry have begun to adopt the practice too. An abandoned booking email (also called an “abandoned cart email”) is […]