Archive - Industry News

The America Outdoors Association’s annual conference brings tour operators, outfitters, and more. See who’s going, what to do, and what booths to visit in the exhibit hall (hint: Visit your friends from Xola Booking & Marketing Software in Booth 431!).

escape room conference

Listen to the free Booking Software Panel audio from the 2016 Chicago Room Escape Conference. Learn booking software fundamentals from David Ferrier of Trapped PHL. Then, hear from representatives from Xola, Zozi, and Fareharbor.


Xola is offering a 24 hour turnaround during the transition. Here is what the transfer from from Zerve to Xola will look like…


Xola, the leading booking and marketing software for the tours and activity market, joins the Rakuten portfolio, with the likes of Pinterest, Lyft, and eBates, to focus on global expansion. SAN FRANCISCO, April 28, 2016 /PRNewswire/ — Xola, the leading booking and marketing software for the tours and activities market, announced today its $5 million Series […]

For ziplines and aerial adventure parks to succeed in an evolving and increasingly competitive industry, they need to stay ahead of the latest marketing trends. TripAdvisor and Google stats to help your business in 2016.

This is the Editor’s cut of all the best content on Xola University: the business, marketing, and technology blog for tour and activity companies. While we explored many topics in 2015, a few themes really stand out: marketing strategies, data analysis, mobile bookings, and business tools for tour and activity companies.


Join Xola and the Association for Challenge Course Technology as we host a live session for challenge course and zip line companies interested in marketing best practices. Submit your questions via the chat or jump on-camera with the hosts!

Airbnb has profoundly shifted travelers’ preferences for local, authentic experiences, and boutique tour operators are perfectly positioned to benefit from Airbnb’s reach in large, urban markets. But despite this seamless union, Airbnb hasn’t flourished as the activities aggregator that some had once predicted. What gives?


I just got back from SAM’s Summer Ops Conference and have one word to share with you: Growth. But not every part of the zip line and challenge course industry is growing at the same rate. Challenge courses and zip rides are booming, while zip line and canopy tours are increasing at a more modest rate. Read more to find out why.


On Xola University, we have published extensively about the importance of TripAdvisor, Facebook, and Google+ for your zip line business. But what do you do when it comes to Twitter? Twitter can be used as an effective tool to spread your brand’s awareness, 140 characters at a time. It turns out that there is very little reliable information regarding the zip line industry available online, so you could stand a lot to gain by helping fill this void. In this article, we will be giving you interesting facts about zip lines around the world that you can take and tailor for your specific tour.