Archive - Industry News

Gift card sales are an important part of any escape room marketing plan. They are an excellent way to promote new business, generate sales, and improve cash flow. We analyzed 2017 gift card sales and redemptions to help the escape room industry understand how they can better use gift cards to grow their business.

Learn how the balance of online and back office bookings have shifted in the zipline and challenge course industries between 2015 and 2017, and what it means for marketers and managers. Includes original analysis from over three years of data and nearly $100M in bookings.

The America Outdoors Association’s annual conference brings tour operators, outfitters, and more. See who’s going, what to do, and what booths to visit in the exhibit hall (hint: Visit your friends from Xola Booking & Marketing Software in Booth 431!).

escape room conference

Listen to the free Booking Software Panel audio from the 2016 Chicago Room Escape Conference. Learn booking software fundamentals from David Ferrier of Trapped PHL. Then, hear from representatives from Xola, Zozi, and Fareharbor.


Xola is offering a 24 hour turnaround during the transition. Here is what the transfer from from Zerve to Xola will look like…


Xola, the leading booking and marketing software for the tours and activity market, joins the Rakuten portfolio, with the likes of Pinterest, Lyft, and eBates, to focus on global expansion. SAN FRANCISCO, April 28, 2016 /PRNewswire/ — Xola, the leading booking and marketing software for the tours and activities market, announced today its $5 million Series […]

For ziplines and aerial adventure parks to succeed in an evolving and increasingly competitive industry, they need to stay ahead of the latest marketing trends. TripAdvisor and Google stats to help your business in 2016.

This is the Editor’s cut of all the best content on Xola University: the business, marketing, and technology blog for tour and activity companies. While we explored many topics in 2015, a few themes really stand out: marketing strategies, data analysis, mobile bookings, and business tools for tour and activity companies.


Join Xola and the Association for Challenge Course Technology as we host a live session for challenge course and zip line companies interested in marketing best practices. Submit your questions via the chat or jump on-camera with the hosts!

Airbnb has profoundly shifted travelers’ preferences for local, authentic experiences, and boutique tour operators are perfectly positioned to benefit from Airbnb’s reach in large, urban markets. But despite this seamless union, Airbnb hasn’t flourished as the activities aggregator that some had once predicted. What gives?