Archive - Conversion Science

booking customer information

Collecting more customer information through your tour and activity online booking system can help you enhance the customer experience, improve safety, and maintain legal compliance. However, asking for too much information can increase booking abandonment…

Man Hands holding credit card and using laptop

Spending money is stressful. The payment page of your online booking system has a crucial impact on your online bookings. Anxiety levels are already high, and it’s important that your checkout does not add to that stress or frustration.

Adventure Course Website

The direction is clear: it’s more important than ever to focus on your challenge course or zipline website. Similar to the activities you offer, the quality and experience of your website will have a strong impact on your online success (and ultimately your bottom line). Here are 10 simple ways to improve your website and grow your online bookings.

3 Online Booking Trends to Expect this Holiday Season

The holiday season is officially upon us, and it’s not only about good food and company. It’s also about holiday shopping. Black Friday and Cyber Monday have been part of the tradition for years, and they continue to gain momentum. According to Adobe data for 4,500 websites, Cyber Monday 2017 brought in a record high […]

Smartphone with broken screen on dark background

The ease of your checkout process is one of the most significant factors that increases your website conversion rates. But it’s often the most neglected. In part, this is because booking software providers handle the design, not you. Yet few providers have taken significant steps to understand, and improve, the online checkout experience. Here are eight common checkout usability mistakes that most booking software providers make, which frustrate your site visitors and costs you lost revenue.

Planning for a group is stressful. At such an important moment in the booking process, it’s important that your online checkout process doesn’t increases that stress. Here are the 3 rules you need to know to create a stress-free checkout experience…

Your activity page is the point in the path to booking where consumers decide if they will make a purchase. Here are 5 ways to improve your activity page to get more bookings…