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Tour industry insights to give your company a leg up on the rest

How to Get More Customer Reviews on TripAdvisor

by Ian Maier

High-quality customer reviews are essential for tour and activity operators on TripAdvisor. More reviews lead to a higher ranking and more bookings. There are 9 ways to get more high-quality customer reviews on TripAdvisor…

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The 3 Factors That Will Increase Your Ranking on TripAdvisor

by Ian Maier

Improving your ranking on TripAdvisor isn’t as simple as “more reviews, higher rankings”. The truth is much more nuanced. Tour and activity operators who understand TripAdvisor’s Popularity Ranking Algorithm will have more success on the platform, getting higher rankings and more bookings.

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2017 Escape Room Trends: Gift Card Sales and Redemptions

by Ian Maier

Gift card sales are an important part of any escape room marketing plan. They are an excellent way to promote new business, generate sales, and improve cash flow. We analyzed 2017 gift card sales and redemptions to help the escape room industry understand how they can better use gift cards to grow their business.

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Challenge Course & Zipline Marketing 101: Creating Business Goals

by Ian Maier

Clear business goals create a target for you to aim at. Well constructed goals are observable and measurable, making it easy to understand if your challenge course or zipline marketing is working or not. Setting clear goals will also help define how you market your zipline or challenge course…

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