Articles

Tour industry insights to give your company a leg up on the rest

How To Write A Unique Value Proposition To Get More Bookings

by Ian Maier

In short, a unique value proposition (UVP) explains why consumers should book with you. It is arguably the most important consideration you will make when optimizing your website. Without a compelling reason to buy from you, there is nothing to optimize. Here are 2 simple ways to write a great value proposition…

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What Is Conversion Rate Optimization?

by Ian Maier

Conversion Rate Optimization (CRO) is the scientifically rigorous process of increasing the percentage of website visits that result in a desired action. For tour and activity providers, this usually means…

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Two Reasons Consumers Abandon Bookings

by Ian Maier

For every $3,000 the average business makes online, they could be missing out on another $7,000 in “almost revenue”. Luckily, booking abandonment can be reduced. And revenue can be recovered. Here are the two main reasons consumers abandon their bookings…

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2017 Google Security Changes: Avoiding “Not Secure” Warning

by Noa Shavit

Each time Google modifies its policy or algorithm, website owners must reevaluate their strategy for distribution and search or risk lose search ranking and organic traffic. 2017 brought a number of changes to Google’s online security policy. These website restrictions have rolled out gradually, giving website owners time to adapt to the internet giant’s overall […]

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Abandoned Booking Recovery Email Best Practices

by Ian Maier

A great abandoned booking email helps you do four things: 1) help frustrated buyers, 2) win back comparison shoppers, 3) get feedback, and 4) avoid spam and delight readers. Here are the key elements to a great abandoned booking recovery email…

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How to Overcome Analysis Paralysis In Google Analytics

by Ian Maier

With more data than ever before it’s easy to feel overwhelmed or base decisions on the wrong piece of data. At best, the tendency to track everything can cause “analysis paralysis”. At worse, paying attention to the wrong metrics can cost you money and convince you to do things that may be bad for business. Here’s how to avoid analysis paralysis and grow your bookings with Google Analytics.

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Don’t Let These 3 Abandoned Booking Email Myths Hurt Your Bottom Line

by Ian Maier

Abandoned cart recovery emails have been the secret weapon of successful ecommerce companies for years. Everyone from Amazon to small-time entrepreneurs have found success with abandonment emails. Recently, a number of clever marketers in the tour and activity industry have begun to adopt the practice too. An abandoned booking email (also called an “abandoned cart email”) is […]

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5 Abandoned Booking Myths, Debunked

by Ian Maier

Abandoned bookings cost online tour and activity companies hundreds of thousands of dollars each year. These 5 myths are preventing many businesses from recovering lost revenue and increasing online bookings.

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