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Tour industry insights to give your company a leg up on the rest

How to apply yield management strategies to maximize profitability for your tour or activity operator business

by Jessica Malnik

When you have a fixed number of tours and limited capacity, adopting yield management strategies can be a great way to make your tour or activity operator business more profitable and maximize revenue. To understand yield management, you first need to understand the concept of “yield.” Yield is simply revenue minus expenses. So, yield management […]

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