Xola University

Marketing & Business Know-How for Tour and Activity Operators

8 Common Checkout Usability Mistakes and How to Avoid Them

by Ian Maier

The ease of your checkout process is one of the most significant factors that increases your website conversion rates. But it’s often the most neglected. In part, this is because booking software providers handle the design, not you. Yet few providers have taken significant steps to understand, and improve, the online checkout experience. Here are eight common checkout usability mistakes that most booking software providers make, which frustrate your site visitors and costs you lost revenue.

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5 Ways to Optimize Your Website Homepage for More Bookings

by Ian Maier

The quality of your homepage can make all the difference whether your website attracts new business or losses online bookings. Here are five simple steps you can take to improve your tour or activity website’s homepage, and create a great first impression.

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How To Write A Unique Value Proposition To Get More Bookings

by Ian Maier

In short, a unique value proposition (UVP) explains why consumers should book with you. It is arguably the most important consideration you will make when optimizing your website. Without a compelling reason to buy from you, there is nothing to optimize. Here are 2 simple ways to write a great value proposition…

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What Is Conversion Rate Optimization?

by Ian Maier

Conversion Rate Optimization (CRO) is the scientifically rigorous process of increasing the percentage of website visits that result in a desired action. For tour and activity providers, this usually means…

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Two Reasons Consumers Abandon Bookings

by Ian Maier

For every $3,000 the average business makes online, they could be missing out on another $7,000 in “almost revenue”. Luckily, booking abandonment can be reduced. And revenue can be recovered. Here are the two main reasons consumers abandon their bookings…

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2017 Google Security Changes: Avoiding “Not Secure” Warning

by Noa Shavit

Each time Google modifies its policy or algorithm, website owners must reevaluate their strategy for distribution and search or risk lose search ranking and organic traffic. 2017 brought a number of changes to Google’s online security policy. These website restrictions have rolled out gradually, giving website owners time to adapt to the internet giant’s overall […]

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Abandoned Booking Recovery Email Best Practices

by Ian Maier

A great abandoned booking email helps you do four things: 1) help frustrated buyers, 2) win back comparison shoppers, 3) get feedback, and 4) avoid spam and delight readers. Here are the key elements to a great abandoned booking recovery email…

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