Posts Tagged ‘website’

Adventure Course Website

The direction is clear: it’s more important than ever to focus on your challenge course or zipline website. Similar to the activities you offer, the quality and experience of your website will have a strong impact on your online success (and ultimately your bottom line). Here are 10 simple ways to improve your website and grow your online bookings.

Your activity page is the point in the path to booking where consumers decide if they will make a purchase. Here are 5 ways to improve your activity page to get more bookings…

Optimize Website Bookings

The quality of your homepage can make all the difference whether your website attracts new business or losses online bookings. Here are five simple steps you can take to improve your tour or activity website’s homepage, and create a great first impression.


You’re up against some stiff competition in the escape room industry. There may only be a handful of escape rooms in your city now, but it won’t be long before more imitators set up shop. Your business needs smart selling strategies that will help you rise to the top. These 39 marketing tips for escape room businesses will help you get there.


Your website is the welcome mat to your business. Sour your first impression with outdated designs and it’ll cost you customers. Get 11 secrets to success in this Q&A with a web design pro!

This is the Editor’s cut of all the best content on Xola University: the business, marketing, and technology blog for tour and activity companies. While we explored many topics in 2015, a few themes really stand out: marketing strategies, data analysis, mobile bookings, and business tools for tour and activity companies.


SEO can be a tricky subject for many tour and activity companies. With these helpful tips you can get more out of your marketing strategy and become #1 on Google in no time.

Want the biggest bang for your marketing buck? Take a hard look at your website. It’s the single-biggest influencer and revenue-generator out of all of your marketing efforts. Give potential customers the best first impression by following these website tips.

increase your tour's online sales

Online booking allows you to streamline your business. But to take full advantage of reservation software, it’s important to funnel as many sales as possible through your website. Boost your online sales and avoid low conversion rates with our 3 tips for tour operators.

online customer personas

Despite all the customer data we can gather, there are some buyer profiles you can’t read from analytics alone. Optimize your website and your online checkout to convert your website’s visitors into paying customers.