August 29th, 2016 by Julia Barrero
Your website is the welcome mat to your business. Sour your first impression with outdated designs and it’ll cost you customers. Get 11 secrets to success in this Q&A with a web design pro!
This is the Editor’s cut of all the best content on Xola University: the business, marketing, and technology blog for tour and activity companies. While we explored many topics in 2015, a few themes really stand out: marketing strategies, data analysis, mobile bookings, and business tools for tour and activity companies.
SEO can be a tricky subject for many tour and activity companies. With these helpful tips you can get more out of your marketing strategy and become #1 on Google in no time.
Want the biggest bang for your marketing buck? Take a hard look at your website. It’s the single-biggest influencer and revenue-generator out of all of your marketing efforts. Give potential customers the best first impression by following these website tips.
Online booking allows you to streamline your business. But to take full advantage of reservation software, it’s important to funnel as many sales as possible through your website. Boost your online sales and avoid low conversion rates with our 3 tips for tour operators.
April 25th, 2015 by Julia Barrero
Despite all the customer data we can gather, there are some buyer profiles you can’t read from analytics alone. Optimize your website and your online checkout to convert your website’s visitors into paying customers.
Your online checkout is the last thing standing in the way of you and a potential customer. Make sure you’re not committing one of these 7 common mistakes on your web checkout.
Easily convey your activity’s value through video. Engage your customers and increase sales with this eye-catching medium for your dynamic business