Posts Tagged ‘TripAdvisor’


You’re up against some stiff competition in the escape room industry. There may only be a handful of escape rooms in your city now, but it won’t be long before more imitators set up shop. Your business needs smart selling strategies that will help you rise to the top. These 39 marketing tips for escape room businesses will help you get there.


We get it… email marketing isn’t sexy. But it also happens to be the most profitable marketing method available. Almost every tour & activity operator company…

In preparation for our online workshop with Be a Better Guide, we interviewed Kelsey Tonner on some important questions tour operators should know about TripAdvisor. Read this Q&A for great TripAdvisor marketing tips and join us on March 22nd for the live webinar!

For ziplines and aerial adventure parks to succeed in an evolving and increasingly competitive industry, they need to stay ahead of the latest marketing trends. TripAdvisor and Google stats to help your business in 2016.

This is the Editor’s cut of all the best content on Xola University: the business, marketing, and technology blog for tour and activity companies. While we explored many topics in 2015, a few themes really stand out: marketing strategies, data analysis, mobile bookings, and business tools for tour and activity companies.

TripAdvisor marketing

Online reviews are the perfect way to grow your marketing presence on a budget. With an all-star tour, a little reminder, and some before-and-after measurements, you can transform reviews from an afterthought to a pillar of your marketing strategy.

tour operator marketing groupon

Are you worried what Groupon deals might do to your tour’s online reputation? Are Groupon buyers harder to please than others? New data to help your company answer these questions and more about Groupon’s impact on your tour business.

Everyone knows that TripAdvisor is important, but have you tried to figure out what makes your zipline successful? Here are our 8, helpful stats for ziplines on TripAdvisor.

TripAdvisor Top 10 Tour Marketing

See who made the top 10 on TripAdvisor’s U.S. and global destinations. Tour providers working in TripAdvisor’s “Destinations on the Rise” need to know how to leverage this publicity to their advantage and use TripAdvisor’s platform to its fullest business potential.

Viator Tour Operator Updates

Tour providers weigh in on Viator’s changes to visibility, branding, technology, and reviews. Xola University analyzes the important questions for your business to consider.