March 14th, 2016 by Xola Team
In preparation for our online workshop with Be a Better Guide, we interviewed Kelsey Tonner on some important questions tour operators should know about TripAdvisor. Read this Q&A for great TripAdvisor marketing tips and join us on March 22nd for the live webinar!
January 26th, 2016 by Xola Team
For ziplines and aerial adventure parks to succeed in an evolving and increasingly competitive industry, they need to stay ahead of the latest marketing trends. TripAdvisor and Google stats to help your business in 2016.
This is the Editor’s cut of all the best content on Xola University: the business, marketing, and technology blog for tour and activity companies. While we explored many topics in 2015, a few themes really stand out: marketing strategies, data analysis, mobile bookings, and business tools for tour and activity companies.
Online reviews are the perfect way to grow your marketing presence on a budget. With an all-star tour, a little reminder, and some before-and-after measurements, you can transform reviews from an afterthought to a pillar of your marketing strategy.
Are you worried what Groupon deals might do to your tour’s online reputation? Are Groupon buyers harder to please than others? New data to help your company answer these questions and more about Groupon’s impact on your tour business.
Everyone knows that TripAdvisor is important, but have you tried to figure out what makes your zipline successful? Here are our 8, helpful stats for ziplines on TripAdvisor.
See who made the top 10 on TripAdvisor’s U.S. and global destinations. Tour providers working in TripAdvisor’s “Destinations on the Rise” need to know how to leverage this publicity to their advantage and use TripAdvisor’s platform to its fullest business potential.