Posts Tagged ‘Reviews’

The secret to tripling your zipline or challenge course reviews on TripAdvisor and Yelp is to use a tool you use every day… your digital waivers.


We get it… email marketing isn’t sexy. But it also happens to be the most profitable marketing method available. Almost every tour & activity operator company…

In preparation for our online workshop with Be a Better Guide, we interviewed Kelsey Tonner on some important questions tour operators should know about TripAdvisor. Read this Q&A for great TripAdvisor marketing tips and join us on March 22nd for the live webinar!

This is the Editor’s cut of all the best content on Xola University: the business, marketing, and technology blog for tour and activity companies. While we explored many topics in 2015, a few themes really stand out: marketing strategies, data analysis, mobile bookings, and business tools for tour and activity companies.


User generated content are photos, videos, posts, and reviews that the public publishes online. Like it or not, these types of media are changing the face of marketing. But with the right strategy, you can harness UGC to develop your brand.

Want the biggest bang for your marketing buck? Take a hard look at your website. It’s the single-biggest influencer and revenue-generator out of all of your marketing efforts. Give potential customers the best first impression by following these website tips.

TripAdvisor marketing

Online reviews are the perfect way to grow your marketing presence on a budget. With an all-star tour, a little reminder, and some before-and-after measurements, you can transform reviews from an afterthought to a pillar of your marketing strategy.

Viator Tour Operator Updates

Tour providers weigh in on Viator’s changes to visibility, branding, technology, and reviews. Xola University analyzes the important questions for your business to consider.

Online reviews tour operators

Reviews are one of the most effective marketing and sales tools at any tour provider’s disposal. Use TripAdvisor, Google+ and other sites to boost your business.

How to Increase Your Tour's Ranking on TripAdvisor

TripAdvisor is one of the most important review sites out there that tour operators should leverage in their business. Learn what it takes to improve your TripAdvisor ranking and rise to the top of the charts.