Posts Tagged ‘online marketing’

Your activity page is the point in the path to booking where consumers decide if they will make a purchase. Here are 5 ways to improve your activity page to get more bookings…

Optimize Website Bookings

The quality of your homepage can make all the difference whether your website attracts new business or losses online bookings. Here are five simple steps you can take to improve your tour or activity website’s homepage, and create a great first impression.

Abandoned cart recovery emails have been the secret weapon of successful ecommerce companies for years. Everyone from Amazon to small-time entrepreneurs have found success with abandonment emails. Recently, a number of clever marketers in the tour and activity industry have begun to adopt the practice too. An abandoned booking email (also called an “abandoned cart email”) is […]


Despite its complexity, AdWords can be an important sales tool. By following these easy steps, you can extract more value out of your campaigns without depleting your budget.


Videos are in vogue, and if your tour looks good on camera, that’s good news. Learn how to market your experience on camera and avoid these common video mistakes.

Want the biggest bang for your marketing buck? Take a hard look at your website. It’s the single-biggest influencer and revenue-generator out of all of your marketing efforts. Give potential customers the best first impression by following these website tips.


Instagram is one of the fastest growing social media platforms in the world, and the social network provides a great opportunity to spread your tour’s brand. In recent weeks, Instagram has made it easier than ever to market your product on its social network. Xola University is here to help you learn how to get the most out of the photo and video sharing giant with our extensive guide.


It’s a marketer’s job to get the most bang for her buck–but what about for her time invested? Tour operators need to be smart about their most valuable resource–time–when it comes to crafting their marketing strategies.