January 3rd, 2018 by Ian Maier
Spending money is stressful. The payment page of your online booking system has a crucial impact on your online bookings. Anxiety levels are already high, and it’s important that your checkout does not add to that stress or frustration.
Protect your customer’s payment information by using a secure, PCI compliant online booking software like Xola. Increase online bookings with visual trust signals that alleviates anxiety and reinforces trust during the online checkout payment process.
The ease of your checkout process is one of the most significant factors that increases your website conversion rates. But it’s often the most neglected. In part, this is because booking software providers handle the design, not you. Yet few providers have taken significant steps to understand, and improve, the online checkout experience. Here are eight common checkout usability mistakes that most booking software providers make, which frustrate your site visitors and costs you lost revenue.
Planning for a group is stressful. At such an important moment in the booking process, it’s important that your online checkout process doesn’t increases that stress. Here are the 3 rules you need to know to create a stress-free checkout experience…
July 13th, 2017 by Ian Maier
Abandoned bookings cause tour and activity operators to lose approximately 70% of their bookings. Here are 3 ways to recover the lost revenue…
Despite all the customer data we can gather, there are some buyer profiles you can’t read from analytics alone. Optimize your website and your online checkout to convert your website’s visitors into paying customers.