This is the Editor’s cut of all the best content on Xola University: the business, marketing, and technology blog for tour and activity companies. While we explored many topics in 2015, a few themes really stand out: marketing strategies, data analysis, mobile bookings, and business tools for tour and activity companies.
Want the biggest bang for your marketing buck? Take a hard look at your website. It’s the single-biggest influencer and revenue-generator out of all of your marketing efforts. Give potential customers the best first impression by following these website tips.
We all know mobile design is important for tour operators, what are the differences between mobile friendly, optimized, and responsive designs? This guide will help your business learn what’s important–and what’s not–when it comes to offering the best experience on a mobile device.
In less than 3 minutes, get up-to-date with the state of mobile bookings and design in the world of tours and activities. Grow your business by investing in a better mobile experience.