Archive - Marketing

In preparation for our online workshop with Be a Better Guide, we interviewed Kelsey Tonner on some important questions tour operators should know about TripAdvisor. Read this Q&A for great TripAdvisor marketing tips and join us on March 22nd for the live webinar!

digital-marketing-strategy-tour-operator

There’s no silver bullet when it comes to marketing. What your tour business needs is a solid marketing strategy that will make your efforts more effective and make it easier to adapt to changing consumer habits. Join Xola University and TrainingAid for a Live Session on strategic marketing for tour professionals.

AdWords-tour-operators

Despite its complexity, AdWords can be an important sales tool. By following these easy steps, you can extract more value out of your campaigns without depleting your budget.

For ziplines and aerial adventure parks to succeed in an evolving and increasingly competitive industry, they need to stay ahead of the latest marketing trends. TripAdvisor and Google stats to help your business in 2016.

This is the Editor’s cut of all the best content on Xola University: the business, marketing, and technology blog for tour and activity companies. While we explored many topics in 2015, a few themes really stand out: marketing strategies, data analysis, mobile bookings, and business tools for tour and activity companies.

user-generated-content-tour-operators

User generated content are photos, videos, posts, and reviews that the public publishes online. Like it or not, these types of media are changing the face of marketing. But with the right strategy, you can harness UGC to develop your brand.

instagram-stats-tour-operators

Tour and activity companies have a lot to offer Instagram’s 400 million users. But before you jump on the bandwagon, take a moment to inspect the tips and stats for businesses.

seo-tour-operators

SEO can be a tricky subject for many tour and activity companies. With these helpful tips you can get more out of your marketing strategy and become #1 on Google in no time.

video-marketing-tours-activities

Videos are in vogue, and if your tour looks good on camera, that’s good news. Learn how to market your experience on camera and avoid these common video mistakes.

Want the biggest bang for your marketing buck? Take a hard look at your website. It’s the single-biggest influencer and revenue-generator out of all of your marketing efforts. Give potential customers the best first impression by following these website tips.

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