Archive - Business Operations


Sales teams can be pushy–they desperately want your business. But if you know how to manage salespeople, choosing a new booking software becomes easier and less stressful. Here are a few tips to help you take back control of the buying process.


See how Xola’s pricing stacks up against some of the competitors. We believe in honesty and transparency. If we cost more than the others, we’ll tell you 🙂


Your pricing is one of the most important parts of your tour or activity. Learn how to strategically experiment with your pricing to maximize profits, as well as how to avoid common pricing pitfalls that will leave you in the red.


In your fast-paced world, you hardly have enough time to eat lunch, let alone run business analytics. This post will highlight the 8 fundamental statistics that you should focus on. In turn, you’ll cut costs, boost your revenue, and overall, make your job easier.


This how-to guide makes basic reporting easy for tour and activity businesses. Follow these Excel instructions and our video tutorial to uncover important information about your bookings, marketing, and operations.

Ziplines, challenge courses, and aerial adventure parks need standardized industry data to benchmark their business practices. Until metadata becomes available, it’s wiser to take cues from in-depth case study analysis. This Ebook will help your business refine its online booking, operations, and marketing in the quickly-evolving zip tour industry.

This is the Editor’s cut of all the best content on Xola University: the business, marketing, and technology blog for tour and activity companies. While we explored many topics in 2015, a few themes really stand out: marketing strategies, data analysis, mobile bookings, and business tools for tour and activity companies.

‘Tis the season for discounts! To keep your tour volume high, coupons can be wonderful tactics–but risky ones if they aren’t guided by a concerted strategy. This guide gives you the pillars of a fool-proof coupon strategy, from coupon conception to marketing and tracking your results.

In the off-season, your #1 priority is filling your tours. Coupons can be a great tactic, but a costly one if you don’t plan ahead. This infographic will guide you with the right questions to consider before your next promotion.

Despite how central booking software is to saving time, growing your business, and delivering top-notch customer service, most tour operators tolerate bad systems. Settling for below-average software can cost your tour business dearly.